TY  - JOUR
AU  - Igau, Oswald Aisat 
AU  - Kassim, Abdul Wahid Mohd 
AU  - Tahajuddin, Sulaiman 
AU  - Ndubisi, Nelson Oly 
AU  - Hassan, Mohamad Ghozali 
PY  - 2011
TI  - Non-business E-Commerce in Malaysia: An Investigation of Key Adoption
JF  - American Journal of Economics and Business Administration
VL  - 3
IS  - 1
DO  - 10.3844/ajebasp.2011.177.185
UR  - https://thescipub.com/abstract/ajebasp.2011.177.185
AB  - Problem statement: Non-business EC is a relatively new research niche in the general e-commerce
stream. Application of e-commerce by profit oriented organization already become bread
and butter but still limited applied in non-business sectors such as academic institutions (as in the
present study), non-profit organizations, religious organizations and government agencies. Nowadays
e-commerce becomes crucially essential in reducing their expenses and improving their operations.
Therefore, application of this new innovation should enhance to no non-business sectors to be livelier.
Understanding the key factors of facilitating and adopting the e-commerce in non-business are still
need to enrich in particularly within Malaysian context. A field survey was conducted to determine key
factors that facilitate the adoption of non-business EC in Malaysian Universities. Approach: One main
focus of IT implementation research has been to determine why people accept or reject new
technology. The current research will explore why Non-business institutions will accept or reject e-commerce.
Since e-commerce adoption decision is a strategic one, a comprehensive list of potential
facilitators and non-facilitators for the strategic use of information technology was derived from past
research. Thus factors used as the basis for collecting data from 65 schools, centers and units from 5
public universities in Kota Kinabalu and Kuala Lumpur. These data were factor-analyzed to determine
the key underlying dimensions of facilitators. On the basis of the resulting 5 dimensions namely,
relative advantage, network orientation, information efficiency, innovativeness and competitiveness,
regression analysis was done to determine the impact of the 5 dimensions on adoption. Results: They
suggest that relative advantage, network orientation and information efficiency are the most important
facilitators to the used of e-commerce in non-business sectors. Inhibitors were not estimated
eventually, as there were no non-users among the respondents. Conclusion: The results implies the
non-business sectors should look into advantages, network orientation and information efficiency as a
strategic based for implementing e-commerce in more effective manner to achieve their goals.