Research Article Open Access

Service Loyalty Measurement Scale: A Reliability Assessment

J. Clement Sudhahar, Duraipandian Israel, A. Prabhu Britto and M. Selvam

Abstract

This research article demonstrates the application of Confirmatory Factor Analysis (CFA) in the scale development process of measuring the construct Service Loyalty (SERVLOYAL). The conceptualization of SERVLOYAL is presented, the dimensions forming the SERVLOYAL construct are figured out. The nitty-gritty of CFA is discussed. And the results of CFA analysis for SERVLOYAL scale developed are found to be reliable. This empirical study provides a solid foundation for further research in CFA and SEM applications.

American Journal of Applied Sciences
Volume 3 No. 4, 2006, 1814-1818

DOI: https://doi.org/10.3844/ajassp.2006.1814.1818

Submitted On: 6 April 2006 Published On: 30 April 2006

How to Cite: Sudhahar, J. C., Israel, D., Britto, A. P. & Selvam, M. (2006). Service Loyalty Measurement Scale: A Reliability Assessment. American Journal of Applied Sciences, 3(4), 1814-1818. https://doi.org/10.3844/ajassp.2006.1814.1818

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Keywords

  • Service loyalty
  • reliability
  • measurement scale