Research Article Open Access

Marketing Research Merely Reflects The Needs And Wants of Consumers

Theodossiou George and Kourti Chrisa


In the recent years, marketers have focused their attention on the consumer. The aim is the acquisition of comparative advantage in the market. They have succeeded to develop organizations oriented to the market, and departments that support the competition strategy for the satisfaction of the needs and the wants of the consumers. The golden rule of Marketing says that a product is not sold but answers to a need of the market. To reveal this need question of the following type must be answered: Who will buy the product? What values does the product offer? What new product could be introduced in the market? These and other relative questions are the keys to the decision-making. Today, there are few needs that companies are not aware of.. Thus, they create new needs. The necessary condition of marketing orientation is the knowledge of the consumers and the other factors of the marketing environment that affect enterprising. Results shows that Marketing research reflects the needs and wants of consumers because it contains the research for the behaviour of consumer, the management of risk of the market of a product but the procedure of hypnotic suggestion as well which is considered to be found on a parallel position with the marketing communications. However, the procedure of hypnotic suggestion is still under research.

American Journal of Applied Sciences
Volume 4 No. 8, 2007, 587-591


Submitted On: 26 February 2007 Published On: 31 August 2007

How to Cite: George, T. & Chrisa, K. (2007). Marketing Research Merely Reflects The Needs And Wants of Consumers. American Journal of Applied Sciences, 4(8), 587-591.

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  • Marketing
  • Research
  • Interdisciplinary
  • Discipline
  • Consumer behavior