Research Article Open Access

Performance and its Link to Entrepreneurial Behavior

Kuo-Hsiung Chen1, Jui-Mei Yien2, Kai-Ping Huang3 and Chien-Jung Huang4
  • 1 Department of Business Administration, Cheng Shiu University, Taiwan
  • 2 Department of Leisure Management, University of Kang Ning, Taiwan
  • 3 School of Management, University of Technology, Sydney, Taiwan
  • 4 Department of Marketing and Distribution Management, Fortune Institute of Technology, Taiwan


Problem statement: This study investigates the effects of Entrepreneurial Orientation (EO) on firm performance. In recent times, especially with the growth of globalization and other such factors, the performance measurement standards and parameters have changed. This has also led to a significant change in the factors that are now used within the operational sphere of an organization in order to affect the firm performance. Approach: The literature review illustrates the relationship between EO and firm performance. Results: Firms with high levels of EO tend to enhance firms’ abilities find new opportunities and increase their competitive advantage. Conclusion: Although research has shown a fairly consistent positive relationship between EO and firm performance, there has been limited research on the mechanisms that might moderate the influence of EO on firm performance.

American Journal of Applied Sciences
Volume 8 No. 7, 2011, 703-707


Submitted On: 18 April 2011 Published On: 24 June 2011

How to Cite: Chen, K., Yien, J., Huang, K. & Huang, C. (2011). Performance and its Link to Entrepreneurial Behavior. American Journal of Applied Sciences, 8(7), 703-707.

  • 3 Citations



  • Entrepreneurial orientation
  • firm performance
  • risk-taking
  • innovativeness
  • managerial vision
  • strategic management
  • various elements