SWIM: FUTURISTIC FRAMEWORK FOR STRATEGIC MANAGEMENT PROCESS
- 1 Graduate School of Business, Universiti Sains Malaysia, Penang, Malaysia
The field of strategic management is undergoing significant changes due to the constant changes taking place in the business environment due to issues like emergence of new economic power, conflicts within among countries, environmental crisis and social crisis. This study explicates how inclusiveness of strategic agilities, ethical issues and legal issues into the strategic management process will help organizations to anticipate and manage changes arises to attain business sustainability and meet the organization's vision. It will begin with examining and analyzing the gap existing in the current strategic management process. The paper concludes with a more comprehensive strategic management process that incorporates strategic agilities, ethical issues and legal issues.
Copyright: © 2014 Rajendran Muthuveloo and Teoh Ai Ping. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
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- Strategic Management
- Corporate Strategy
- Organizational Performance