Research Article Open Access

Marketing Management of Sustainable Development of Territories in Russia

Irina Skorobogatykh1, Daria Malova1, Zhanna Musatova1 and Ekaterina Agalarova2
  • 1 Department of Marketing, Plekhanov Russian University of Economics, Moscow, Russia
  • 2 Department of Economy of Firm and Business Technologies of Agro-Industrial Complex, Stavropol Agrarian State University, Russia

Abstract

Over recent years a characteristic feature of many countries has been the soaring importance of certain territories both at the national and international levels. A region is considered of primary level when the national economic system evolves. At the regional level, development and management of a territory is perceived from the perspective of target groups of its consumers-residents, businesses, investors, authorities and visitors. In order to attract tourists, investments and talents, territories compete globally. “Soft” factors, such as image and reputation, are becoming increasingly important in the process of deciding where to invest. Those factors are directions of strategic territory marketing. The concept of sustainable development originated in the process of searching for a new civilization model in the context of understanding the danger of using natural resources, in order to implement the strategy of satisfying the needs of the current population in the regions and to provide the same economic, social and ecological opportunities for future generations. In this article, the authors attempt to prove that sustainable development of the regions of the Russian Federation is feasible through using the concept of strategic marketing management.

American Journal of Applied Sciences
Volume 13 No. 2, 2016, 152-162

DOI: https://doi.org/10.3844/ajassp.2016.152.162

Submitted On: 6 October 2015 Published On: 2 February 2016

How to Cite: Skorobogatykh, I., Malova, D., Musatova, Z. & Agalarova, E. (2016). Marketing Management of Sustainable Development of Territories in Russia. American Journal of Applied Sciences, 13(2), 152-162. https://doi.org/10.3844/ajassp.2016.152.162

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Keywords

  • Marketing Places (Territories)
  • Strategic Marketing Management
  • Sustainable Development of Regions
  • Typology of the Regions of Russia
  • Dynamic Modeling of Sustainable Development