Research Article Open Access

Organizational Culture from an Internal and External Stakeholders’ Perspective

Ronald Jungnitsch1, Jol Stoffers1 and Petra Neessen1
  • 1 Research Centre of Employability, Zuyd University of Applied Sciences, Heerlen-Maastricht-Sittard, Netherlands Antilles


A culture change within an organization may be of importance in this turbulent world. An assessment of the current and desired cultural profiles can help estimate as to whether any changes are required. In this study the organizational culture of a housing association was examined from both the staff’s and external stakeholders’ perspectives. How does the current culture compare with the desired culture? Do the external stakeholders perceive the organization’s culture in a similar way? Do the staff’s and external stakeholders’ perceptions coincide with the organization’s intended image? The results demonstrate that the external stakeholders’ perceptions of the organizational culture in this case study are similar to those of the organization’s staff. The organization’s strategy, however, does not correspond to the perceived organizational culture.

American Journal of Applied Sciences
Volume 13 No. 6, 2016, 748-753


Submitted On: 10 April 2016 Published On: 22 June 2016

How to Cite: Jungnitsch, R., Stoffers, J. & Neessen, P. (2016). Organizational Culture from an Internal and External Stakeholders’ Perspective. American Journal of Applied Sciences, 13(6), 748-753.

  • 3 Citations



  • Organizational Culture
  • OCAI
  • External Stakeholders