Research Article Open Access

The New Reality of Competing: Strategic Marketing Intelligence and the Assessment of the Business Transformational Model Proposition

Nurhan Papatya1 and Gurcan Papatya1
  • 1 University of Suleyman Demirel, Turkey

Abstract

Problem statement: The study contains "Strategic Marketing Intelligence (SMI)" contents and formation which are directed to the business’s permanent and continuous priority and the investigation of "transformational model proposition", designing bases, the thought of transformation to core competence and proposed model’s applicability and advantages. Approach: This study is handled as a qualitative assessment related to restricting content of the concepts and to theorize an explanatory hypothesis under the base of data and document analysis. Now therefore, it’s evaluated as a conceptual study connected to theorizing model. Results: SMI transformational model proposition has been assessed related to settling the telescoping system which is connected to the new reality of competition and integrated system leadership and helpful at determining their own system development and at easing the obtainment of the system leadership by presenting a reliable topographic map. Conclusion: A business’s existing in today/future, not being a follower but to be the followed one, always without losing setting sail in a free soul, handling integral system leadership are all depend on creating permanent values/being in action oriented activities. Creating permanent values/being in action oriented activities can be possible just with correct assessed/lead informatics, inclusive/completive SMI, which is reachable, correct, full in time, cross coordinative, shared.

American Journal of Economics and Business Administration
Volume 3 No. 3, 2011, 479-489

DOI: https://doi.org/10.3844/ajebasp.2011.479.489

Submitted On: 2 January 2011 Published On: 20 September 2011

How to Cite: Papatya, N. & Papatya, G. (2011). The New Reality of Competing: Strategic Marketing Intelligence and the Assessment of the Business Transformational Model Proposition. American Journal of Economics and Business Administration, 3(3), 479-489. https://doi.org/10.3844/ajebasp.2011.479.489

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Keywords

  • Competitive intelligence
  • Strategic Marketing Intelligence (SMI)
  • sustaining competitive advantage
  • resource-based view
  • balanced scorecard
  • business transformational model