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https://thescipub/abstract/ajebasp.2010.280.286
American Journal of Economics and Business Administration, Published online: 30 September 2010; doi:10.3844/ajebasp.2010.280.286Problem statement: Companies attempt to reach private worlds of consumers and give them memorable experience with their brands by using guerrilla marketing tools. Guerrilla advertising, which is one o...]]>Canan AyPinar AytekinSinan Nardalidoi:10.3844/ajebasp.2010.280.286American Journal of Economics and Business Administration, Published online: 2010-09-30; | doi:10.3844/ajebasp.2010.280.2862010-09-30Science Publications10.3844/ajebasp.2010.280.286https://thescipub/abstract/ajebasp.2010.280.286
https://thescipub/abstract/ajebasp.2011.47.57
American Journal of Economics and Business Administration, Published online: 7 January 2011; doi:10.3844/ajebasp.2011.47.57Problem statement: As the level of competition keep on increasing in Malaysia automobile market, it is essential for every automobile producer companies to understand customer insight in order to furt...]]>Choy Johnn YeeNg Cheng Sandoi:10.3844/ajebasp.2011.47.57American Journal of Economics and Business Administration, Published online: 2011-01-07; | doi:10.3844/ajebasp.2011.47.572011-01-07Science Publications10.3844/ajebasp.2011.47.57https://thescipub/abstract/ajebasp.2011.47.57
https://thescipub/abstract/ajebasp.2011.95.100
American Journal of Economics and Business Administration, Published online: 26 January 2011; doi:10.3844/ajebasp.2011.95.100Problem statement: M-learning is considered as the next generation of e-learning using mobile technologies. Students’ awareness of such technology is one of the most focuses for success adoption. Th...]]>Naji Shukri AlzazaAbdul Razak Yaakubdoi:10.3844/ajebasp.2011.95.100American Journal of Economics and Business Administration, Published online: 2011-01-26; | doi:10.3844/ajebasp.2011.95.1002011-01-26Science Publications10.3844/ajebasp.2011.95.100https://thescipub/abstract/ajebasp.2011.95.100
https://thescipub/abstract/ajebasp.2018.31.51
American Journal of Economics and Business Administration, Published online: 13 August 2018; doi:10.3844/ajebasp.2018.31.51Congress placed a statutory duty on the employer and employee to be safe in the workplace, but the courts do not reciprocate this duty onto employees. 1With plant managers understandably unaware of th...]]>Thomas OrietDr. Leo Orietdoi:10.3844/ajebasp.2018.31.51American Journal of Economics and Business Administration, Published online: 2018-08-13; | doi:10.3844/ajebasp.2018.31.512018-08-13Science Publications10.3844/ajebasp.2018.31.51https://thescipub/abstract/ajebasp.2018.31.51
https://thescipub/abstract/ajebasp.2010.56.63
American Journal of Economics and Business Administration, Published online: 31 March 2010; doi:10.3844/ajebasp.2010.56.63Problem statement: This research study analyzed the impact of organizational justice as encompassed by two components, namely distributive justice and procedural justice on employee’s job satisfacti...]]>Choong Kwai FattEdward Wong Sek KhinTioh Ngee Hengdoi:10.3844/ajebasp.2010.56.63American Journal of Economics and Business Administration, Published online: 2010-03-31; | doi:10.3844/ajebasp.2010.56.632010-03-31Science Publications10.3844/ajebasp.2010.56.63https://thescipub/abstract/ajebasp.2010.56.63